Top 6 Reasons Why You Should Invest in Logo Apparel

Investing in logo apparel can have advantages for your business, both for employees and to give away as promotional business products. Discover the top six reasons why buying high-quality logo gear can drive customers and make your brand more memorable.

1. Logo Apparel Provides a Professional Look

Wearing a smart tee, polo, company hats or cap, jacket, or other logo gear is a smart way for your brand to keep putting its best foot forward. Items that clearly display your business logo have a strong, professional look that will catch the eyes of potential customers and portray a positive image. They also give the impression that a business is trustworthy. Companies that put the extra effort into wearing logo apparel show they are serious about their business and put true effort into satisfying their customers. This sense of reliability and professionalism can go a long way in getting new customers to visit your website, store, or business.

2. Using Logo Clothing Provides a Strong Uniform Appeal for Team Gear

Using your logo across everything from your website and to logo apparel helps present a unified front. Potential customers aren’t left confused or unsure of what your logo and business brand looks like. They’ll also associate your brand with that logo, whether it’s from a delivery person wearing a logo hat to a customer they see in a shopping plaza carrying an embroidered backpack displaying your logo. Having a standardized, uniform style with your brand and logo can create a trustworthy and lasting impression among potential customers.

For employees wearing logo gear as company uniforms, it can help foster a sense of teamwork and camaraderie that can help boost productivity in the workplace and keep spirits high. You can also use premier logo pieces as gifts for employees.

3. Create a Memorable Impression and Increase Brand Recognition

An attractive apparel item proudly displaying your company’s logo will create a lasting impression that makes your brand memorable. People will remember the logo long after they’ve seen it and potentially be more likely to turn to your products or services because they are familiar with and remember your logo and brand. By using logo apparel, you’ll drive brand recognition and increase chances of success for your business. When it comes time for a potential customer to use the product or service you provide, your brand will be fresh in their minds.

4. Logo Apparel Helps Motivate and Drive Success

Another top reason to invest in logo apparel is that it can help keep a team’s thoughts geared toward striving to be the best for customers or clients, constantly innovating, and doing the best work possible. No matter what level staff or employee, having logo apparel helps keep everyone sharp and focused on the mission at hand, whether it’s providing top-notch customer service, creating high-quality products, or serving up solutions to clients. A strong focus on making the company great and serving the customer will help employees feel good about securing their futures and playing a part in the company’s growth and success and help the brand work toward its short- and long-term goals.

5. Use Logo Items as Powerful Promotional Giveaways

Everyone loves a free item, so why not use logo apparel to promote your business and encourage new and repeat customers? Consider using logo apparel to expand your customer base and get your business name out to a broader audience. You can use logo apparel such as T-shirts, fleece items, hats or visors, and much more as powerful promo items. Logo clothing is ideal for any of the following scenarios:

• Reward loyal customers with a logo sweatshirt or hat when they spend more than a certain amount on an order.
• Host a giveaway in which new customers can enter their name into a drawing or contest for a premier logo apparel item.
• Have a huge giveaway offering a free logo tee, bag, or jacket to the first 100 customers who place an order in a given month.
• Have customers enter in their email address or fill out a survey, and reward them with an entry into a drawing for a free logo apparel product.

6. Convenient, Low-Cost Marketing

Still need another great reason to invest in logo apparel? Consider the fact that logo clothing also provides easy, convenient marketing. No matter where an employee or customer goes while wearing the logo apparel, people will see it. This results in greater brand recognition and a simple, yet effective, marketing tactic you don’t even have to think about. Once you get the ball rolling and invest in logo gear, this instant marketing approach has a life of its own that doesn’t take away from time spent on other aspects of the business.

Over the past several years, the number of startups and ecommerce stores flooding the market has exploded. With so much competitive growth in the market, it can be difficult to decide what niche market is best for you, and what you should sell. Every niche has its own set of loyal consumers, but one market that never goes out of style is fashion. While fashion trends come and go, consumers are always on the lookout for eye-catching and unique articles of clothing that showcase their personalities, style, hobbies, beliefs, causes, and interests. If you're considering entering the market, exploring specialized niches like clothing printing could provide a distinctive edge, allowing you to offer customizable and personalized fashion items that resonate with your target audience.

This is why custom t-shirts never go out of style. Today’s consumer loves personalization, and custom tees never lose the “cool” factor. Custom screen printed t-shirts remain a safe bet in a market that is so volatile and competitive. As a matter of fact, the global custom t-shirt printing market is forecast to reach $3.1 billion by 2025.

Let’s take a further look at why the custom printed t-shirt business continues to thrive.

              Personalization

There aren’t many other articles of clothing that make a larger statement about who you are than custom printed t-shirts. Whether you are into books, cats, tv shows, movies, fishing, hunting, sports, ballet, (this list could go on forever), or simply have a statement to make - there’s no better way to say (without saying) who you are than by what is printed on the front of your t-shirt.The likelihood is very high that you’ve seen, or own, a t-shirt with a quote, a funny, quirky or sarcastic comment, a social movement, or a fundraiser printed on it. On top of that, t-shirts are one of the few articles of clothing that is super comfortable and can easily be put on to walk out the door.

               Branding strategies

There’s really no better, or more cost effective way, to advertise your business, cause, event, or team than with custom printed t-shirts. When a person wears a custom printed t-shirt with your logo or message on it in public, it has the potential to reach hundreds, if not thousands, of people over time.

               Collectibles

Fan memorabilia is widely popular, and has been for many years. Whether it’s the Super Bowl winning team, a popular race car driver, a favorite tv show or movie, or just about anything in between, t-shirts are one of the most popular fan collectibles on the market. You see them everywhere. Fans love to showcase what they love and t-shirts give them the perfect medium to do just that.

              T-shirt Gifting

World’s greatest dad! Best Grandmother ever! You’ve seen these t-shirts proudly worn for years. Regardless of the idea, or person, behind the gift, it’s guaranteed there is a t-shirt on the market that will make the perfect gift. T-shirts with a favorite team, movie, tv show, comic book character, or hobby are some of the most widely purchased gifts - especially during the holidays.

              Cost-effective

Bulk t shirt screen printing is hands down one of the most cost effective ways to advertise your business, event, team, or fundraiser. There’s no other form of mass marketing that offers the same return on your investment dollar as custom screen printed t-shirts. Spend $5 on a t-shirt with your logo, and it is seen by at least a dozen people the first time it is worn in public. Think of how many times you have seen a t-shirt advertising a local plumbing or electrical business, a local boutique, school sports team, church event, or family reunion. There is no doubt that custom t-shirts catch the attention of the public and get your message into places where it otherwise might not be possible.

Conclusion

Custom screen printed t-shirts have maintained their popularity for decades, and there is no sign that will ever change. If you are interested in starting your own custom t-shirt business, but don’t know where to start or are lacking the capital to get your business up and running, BrandSpeed is here to help. There’s no need to invest your hard earned money on expensive screen printing equipment - we take your design and print it for you, with a small minimum order of only 12 t-shirts. When you need custom screen printing in NC or anywhere in the US, BrandSpeed is your one stop shop for all of your expert custom screen printing needs. Contact us today for a free quote